Here's your group work on Marketing!

BLK feedback

some good stuff here Liam, but you need to label your posts a bit more; for example try and explain your inspirations so it's clear in what way they have inspired you.

can you add more music videos of your own choice, and use the framework we have done in class to analyse them.

also update your blog with your own thoughts on the current group idea.

Music Video Analysis

Eminem -Stan

Colour –
very dirty and dark – dark green, greys, blacks, navy blues, browns – reflects the poor standard of living Stan lives in.

Camera –
First shot (through window) – we enter in on the scene – the viewer is helpless to prevent what happens, just like Eminem…..it’s not his fault
Over Head Shot – we are looking in on the scene – nothing we can do to prevent it
Vertical Track Shots – from the bedroom to basement – reflects the two sides to Stan’s life (His girlfriend and his obsession with Eminem). Shots go from top to bottom to reflect that Eminem is more important to him + going down connotes a demise, how his obsession will ultimately lead to his downfall
Movement – lots of circling of Stan – reflect his unstable mental state? Lack of movement for shots of Eminem himself to reflect his sanity
Low angles of Stan – menace + mental state

Mise-en-scene -
Rain – depression, demons
Lightning
Black and White – Memories, in the past, can’t change it.
Photographs – star image, self projection, unattainable fame
Mirrors – trying to find a part of Eminem in himself

Chemical Brothers – Star Guitar
Un-illustrative – there are no words to be shown, but there are some links between the images and the music. For example, when the tempo of the track slows down, so does the movement of the train as we pass through a small village highway. Furthermore, for a specific melody, another train passes, with this image being repeated whenever the melody appears in the music. In addition to this as the different sections of the track come through(intro, ‘chorus’, verse, middle eighth/break) a new setting will be introduced.

The video is predominantly shot in the daytime, although at one point the time shifts to night-time and then back to daylight to reflect the elongated synth.
The video is neither narrative or performance based, although you could argue that it is telling a story of a train journey. The position of the camera, at an angle to the window would also infer that the camera is standing in for a character looking out of the window.

inspiration

Needs some more...

Liam, your reflection on marketing bands/images/ strategies only shows one thing learnt and I asked you to think of ten - can you complete? Thanks. Also, your work on the album art needs a little bit more detail. Remember, this is part of your practical production research and as such has real marks attached ;-)

Misty

Track ideas

Aphex Twin - Windowlicker - - - - -- - Not Mainstream

BLK feedback

Great reflections on marketing Liam, also some interesting album cover stuff research on, but don't forget to get posting on your track choices/ideas

Marketing Reflection

1- What did I miss out?
I missed out on some aspects of marketing such as feuds with artists. This is a vital way in which to gain free publicity for your artist or band. For example when trying to market "the dynobots" we could have them having a feud the idyllic Morissey. Furthermore, i feel we could have used the local band aspect of the band more creativily, creating local interest with the use of flyers and gimmicks, such as a £1 pint for fans with flyers attending gigs. Facebook events and other forms of advertising for gigs on the site are also a useful way to market the band in an inexpensive way.
Album signings!

2- What have you learnt?
Bands don't necessarily need to have a USP to be succesful

Album Covers

Aphex Twin - Drukqs




















Primal Scream - Screamadelica



Metallica St. Anger








































The Jimi Hendrix Experience - Electric Ladyland

Typical Features-

Typical features of these front covers include:

The name of the band/artist

The title of the album

The band/artist's logo

A picture of the ban/artist

Categories-

There are however several ways to categorse the above albums, for example the front cover:

Image of band/ artist = Marvin Gaye, The Jimi Hendrix Experience, Eminem, Amy Winehouse
Photo of something/someone = Royksopp, Incubus, Alexisonfire - Crisis, Dilated Peoples, Aphex Twin
Cartoon/drawing - Primal Scream, Alexisonfire - Watch Out!, Metallica

Furthermore, these albums could be split up in terms of their genre. For example, both Primal Scream, and The Jimi Hendrix Experience have covers with highly saturated colours on them, refelcting the drug scene associated with their style of music.

The distorted image and blurry text reiterates the crisis-stricken scene of that time. The black and white images displays a sense of clarity with the red-writing depicting blood and again the portrayal of a certain crisis in modern day society. The band are proud of their Canadian roots, and this is shown in the images featured on the back and booklet; pictures of a canadian street snowed in are seen regularly within the album's artwork. The urban and almost unofficial aspects of both the band their label are reflected yet again in the higly distorted images and the monochrome image of the abnormal hands.

The lyrics on the inside of the album are also important, as the three seperate vocalists can be easily distinguished via font and colour. For example, the screamed lyrics are seen in red (George), the harmonies are in italics (Dallas) whilst the other vocals are seen in standard black font (Wade).