This idea is is based around the idea of moving, with the video attempting to be very funny and juvenile. The humour used is either absurd or satirical, in the way it 'sends-up' some traditional images or conventions of music video and other everyday images. This is achieved by seeing the traditional image, followed by the absurd alternative. For example, the marathon runner pouring water all over himself is a plausible image, yet the image which follows, another runner this time pouring fried chicken over themselves is not. If the former image had not been presented first then the kfc incident would seem totally abstract, but because the plausible image is seen first, the audience will understand the satirical nature of the humour attempted.
This style of humour is very similar to that seen in the Blink 182 video for "All the Small Things". For example the audience sees Mark playing on the beach with his dog. Both he and the dog look to be enjoying themselves, until the dog starts attacking the band member.
Later on in the video, we see a stock boyband image for a video. Mark is wearing a white top whilst showering. He is looking at the camera seductively, with the shot also appearing in slow motion. However, the next shot is from a further distance, revealing that Mark is actually under the spray of a man cleaning his van. This sends up the original image which creates the humour in the video.
This video is successful as it does not constantly use jokes. There are several shots of the band performing naturally amongst a crowd of people. The interjection of these master / performance shots breaks up the images we have seen before, reminding the viewer that they are watching a music video. Therefore, I think that if we are to move forward with this idea, we should use a song which allows for a strong performance, as this will enhance the idea.
Tuesday, September 9, 2008
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