writing on screen

I think matt had an idea earlier about the singer in the abnd writing on the screen (as if he were writing on the wall). Whereas he thought it would be better to remove the words each time we go back to this shot, ie having only one word on the screen each time, i thought it would be better if we gradually fill the screen up with writing.

I think the style also works for this video, in which Kanye west writes on the screen aswell as words appearing on the screen when he sings them.
Kanye West - Good Life